Polaroid Campaigners Fight Back

Many of us in the office were saddened last year with the announcement of the death of Polaroid. There were rumors of takeovers and replacements but so far that's all these have been. Polaroid was very popular in the fashion industry especially where its instant and 'true' reproduction meant it was perfect for castings and backstage snaps, it was also apparently very commonly used in hospitals for taking shots of various afflictions. Obviously digital has replaced some uses but for us the quality, framing and hard copy beat of Polaroid beat any digital reproduction that never goes beyond a facebook profile. Sadly the costs of running the business as it was were too many for Polaroid but it seems hope may be at hand.

Well a little bit of good news came recently, the 'Impossible Project' is a group of Dutch fans who have bought an old Polaroid factory, complete with all original machinery needed to produce the film with a view to setting up production once again. Their aim is not to re-establish Polariod the brand though, rather develop a 'product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup'. We wish them well!

Here is a few of our favourite Polariod sites:
sxseventy.com - features Grant Hamilton's stunning work.
theinstant.org - features exhibits by some great Polaroid enthusiasts.
mentalfloss.com - the amazing stoy of Jamie Livingston.
weheartpolaroidblog - all sorts of nice stuff on here.
haybale.org - this guy will take a snap of anywhere in NYC and post it to you.