Bad Apple

Assistanttothebrandmanager has an interesting piece on Apple up at the moment questioning the wisdom of placing so much of a brand’s success on one individual- Steve 'God Man' Jobs. How about placing all that success on one big wheel?


Apple Introduces Revolutionary New Laptop With No Keyboard

Strange thing is we can probably think of a few people who would still buy that. A testament to Apple’s brand loyalty. They really have created the ultimate 'alternative' lifestyle brand, completely accessible to all yet at the same time keeping its cool creds.