Brand Positioning

The Obama campaign provided fodder for many a PR and marketing story, it was indeed a master class on the subject. At the same time lots of companies saw opportunities in Obama's message of change and hope and made full use of them. This Pepsi campaign from titled Refresh Everything, invited users to upload their personal message to Obama via their refresheverything.com site and the activity coincided nicely with their branding 'refresh'. The new branding in question also raised a few eyebrows with its apparent similarity to Obama's own campaign logo. See for yourself.


For another piece of perfect brand positioning, see this Veet ad that appeared in an Aussie newspaper today. They must have been waiting for this idea for 8 years.

Our dear friends in Ben & Jerry's also had a nod to the Big Guy with their brand new flavour Yes Pecan, unfortunately it's not available in Ireland but we are assured it tastes almost as good freedom itself .