PR Vs Advertising the Saga Continues
It seems more and more companies are realising the value in PR over advertising. According to PR Week nearly half of industry bosses said their PR budgets increased last year. This despite (or in response to) the economic troubles the world finds its self in. This from their site:
"PR chiefs are reporting that they are taking client cash away from the ad industry – but not much.
49 per cent of industry bosses said PR budgets increased slightly in 2008 as a percentage of clients' total marketing budgets.
However, only 2 per cent say budgets increased significantly, in a poll of 48 CEOs who are in the PRCA’s leaders’ panel.
15 per cent of agencies say their budgets have decreased slightly, and 4 per cent have decreased significantly compared to their clients’ ad budgets.
LexisNexis corporate marketing executive Richard Dean confirmed the findings: ‘PR has increased in importance in my marketing budget due to the fact it is considerably easier to measure than advertising.’
Van Communications director Mark Cooper said: ‘This recession could prove to be a blessing in disguise. It will remove the comfort blanket of the multi-million pound media budget and force everyone to be more creative; to spend more time coming up with publicity ideas that can travel.’ "
We have always championed PR over advertising (what PR company wouldn't!), good to see our thoughts backed up by some captains of industry too.
"PR chiefs are reporting that they are taking client cash away from the ad industry – but not much.
49 per cent of industry bosses said PR budgets increased slightly in 2008 as a percentage of clients' total marketing budgets.
However, only 2 per cent say budgets increased significantly, in a poll of 48 CEOs who are in the PRCA’s leaders’ panel.
15 per cent of agencies say their budgets have decreased slightly, and 4 per cent have decreased significantly compared to their clients’ ad budgets.
LexisNexis corporate marketing executive Richard Dean confirmed the findings: ‘PR has increased in importance in my marketing budget due to the fact it is considerably easier to measure than advertising.’
Van Communications director Mark Cooper said: ‘This recession could prove to be a blessing in disguise. It will remove the comfort blanket of the multi-million pound media budget and force everyone to be more creative; to spend more time coming up with publicity ideas that can travel.’ "
We have always championed PR over advertising (what PR company wouldn't!), good to see our thoughts backed up by some captains of industry too.
Labels: the biz
posted by Thinkhouse at
2:06 PM
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