Ben & Jerry's Go Green(er)

At Thinkhouse we know how much Ben & Jerry’s loves planet earth. So, in a move that hopefully more brands will follow, we’ve just announced that we will offset all PR activity for the Ben & Jerry’s brand. So here it is, our official promise to make all our PR exercises for Ben & Jerry’s completely climate neutral. Since its inception in 1978, Ben & Jerry's has always made efforts to be socially responsible with activites including Fairtrade ice cream, the Greyston Bakery where all the brownies are made, which trains and counsels the homeless and Cool Your Jets, an offsetting website. In Ireland, a shining example of social responsibility is the Ben & Jerry’s Climate Change College, an initiative that has gained worldwide recognition since its launch in 2007. Check it out here.

In news equally as delicious, new low fat versions of B&J's favorites Chocolate Fudge Brownie and Strawberry Cheesecake have just been launched. We had the arduous task of sampling them here in the office, it ain't all fun and games in the Thinkhouse office!