A Taste Of PR in NYC

On a recent trip to NYC, Thinkhouse’s Jane McDaid, hooked up with some of the most inspiring, innovative and daring PR people on Earth. The most interesting of the bunch was Eric Yaverbaum, Founder of Ericho PR.

Check out his work here: www.erichopr.com

An unquenchable thirst for all that’s new in PR – Thinkhouse’s trek in NYC revealed that things in NYC aren’t that much different to Ireland. But then there’s Eric.

Having built a massively successful consumer PR agency Eric sold out. He’s now launching his own brands, and with no creative limitations, developing some of the most innovative PR campaigns America has ever seen. He’s the man behind ‘tappening’ – an anti-bottled water movement that encourages people to consumer water in an environmentally friendly way. An interesting concept that’s generated massive awareness as a result of Eric’s guerrilla and new media campaigns.

And there’s lots more where that came from. Check out his site & work on erichopr.com