Forget everything you know about Vampires…

Dracula is a thing of the past, a new breed of Vampires live among us and are accepted by the living. Such is the scenario in True Blood, the latest HBO series to generate buzz on this side of the pond. To publicise the second series in the US, Digital Kitchen came up with the interesting concept of creating ads on actual ad sites using real life brands… targeted to vampires. They also created a series of virals featuring vampire attacks and news stories. Irish viewers will have to wait a while to watch the show on TV but it looks like Channel 4 has already signed up for the rights. The hit show also features possibly the coolest opening credits ever seen.