BBC Radio One has always been an innovator, its music policy ensures that all the smallest niches are catered for (even more so with
1extra) and its ability to have a laugh while still being a serious musical pioneer is truly laudable. Their latest jaunt into interactivity sees them producing a crowd sourced musical based (loosely) on the life of its drive time DJ,
Scott Mills. It is currently under development by fans of the show submitting ideas via
twitter, email and the purpose built
blog (fans are being kept up to date via the same means). So far there are 13 songs submitted as well as some pretty impressive story lines. A truly great example of crowd sourcing and surly the ultimate in user generated content. Keep an eye on progress
here.
Labels: stuff we like
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