Impulse, the everday fragrance for women, is setting the scent scene for next season with a brand new project with the fashionable peeps at A|wear. The two forces have combined to create a capsule collection, inspired and modelled by MTV presenter Laura Whitmore, titled ‘Laura Whitmore’s Impulse collection for A|wear’ – a collection of 20 fashion forward pieces that celebrates the hot new trends for the season ahead.
The Impulse collection with be available in 30 A|wear stores nationwide from the 12th August. A showcase of the collection can be seen on the 19th August, mail impulse@thinkhousepr.com to get in on the fun.
Making the collection even more irresistible, fashion fans will bag a free Impulse Romantic Spark everytime they make a purchase from 12th -17th August. Impulse’s latest fragrance, Romantic Spark was developed by world renowned fragrance expert and ‘nose’, Ann Gottlieb, in collaboration with Givaudan, one of the world’s best fragrance houses. Ann has over 25 years experience in the perfume industry and has helped developed several signature scents for international perfume houses such as Calvin Klein, Caroline Herrera and Sex & the City Star Sarah Jessica Parker’s Covet.