The future is now

It seems like every week a new technology comes out that makes us feel all 5th Element. Although in the latest case it actually makes us feel all Minority Report. Its' augmented reality and it's changing the way marketeers and advertisers think.

We aren't going to try and explain the technology here, you can learn about that elsewhere, but basically the technology allows computer graphics to be blended with real footage in real time. So by holding a tag in front of a webcam you can literally watch the tag come to life in an explosion of graphics in front of your very eyes. It has already been used on the LCD advertising screens found at London's tube stops and is set to start appearing a lot more over the next few months. Words really can't do this justice so check it out for yourself over here and keep an eye out for the latest edition of Popular Science magazine with its AR cover.