Friday, March 13, 2009

Ryanair competition

Travelling on Ryanair may not be the stuff of jet setting dreams but one thing you can’t fault them on is their headline grabbing tactics. Yesterday, Ryanair launched a competition offering €1,000 to whoever can come up with the best new charge in lieu of the recent uproar over the potential toilet charge. You have to admire their chutzpah and ability to turn around a little bit of controversy to their advantage. Accompanying the press release on their news page is a viral that travelled round the interweb mocking their money making ways. Bloggers are always calling on companies to listen to what the masses are saying… perhaps we should be careful what we wish for?

Send your ideas to competition@ryanair.com

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