3 is Irish Golf’s Magic Number

The number of mystical importance to the Celts, of truth to the Jews, and the perfect number to the Chinese, 3 is now Irish Golf’s magic number. 3, Ireland’s fastest growing network, has demonstrated hope in restoring the Irish Open‘s glory days with the announcement of its title sponsorship of the country’s flagship Golf Championships for the next three years. The 3 Irish Open takes place at Baltray on May 14th -17th and aims to attract some of the world’s top players to Co. Louth with sweeteners such as a private plane at their disposal. A new prize fund of €3million was also announced yesterday, half a million up on last year, quite the magic number.

3 MD, Robert Finnegan said it was his intention during 3’s sponsorship, from now until 2011, to turn the tournament he referred to as ‘a sleeping giant’ into one of the PGA European Tours flagship championships. We for one are excited.
www.three.ie