New Fanpage Layout for Facebook

Facebook is overhauling its fanpage layout and content management in the coming weeks. This came as great news to Thinkhouse who, as operators of many brand fanpages, are often frustrated by the limited features available. While it’s perhaps best that you can’t mail everyone directly (although only silly marketers would spam facebook fans unnecessarily) the limited appearance of updates meant unless someone searched for the brand directly it was hard for word to spread virally. This meant communicating with brand fans was very limited as the current ‘updates’ system was mostly overlooked by facebook users. The new plans mean that brands will be able to update their status - just like any user - and this, along with wall updates and other news, will appear in fans newsfeeds. Other changes include a shift from the current ‘movable box’ format to the tab format in use on new personal facebook pages. This marks a giant leap for brands, celebrities, small businesses and bands using social media as a marketing too. Needless to say, we at Thinkhouse can’t wait to get stuck in

Barry's Tea on Facebook
Ben & Jerry's on Facebook