MoMA take over Brooklyn Subway Station

The New York Museum of Modern Art is doing its bit to brighten up New Yorker's daily commute, it has taken over all advertising space at the Atlantic Avenue/Pacific Street Station and replaced them with replications of work from the museum's permanent collection, including Monet's water lilies and Picasso's "Les Demoiselles d'Avignon". Not only will this provide a lovely backdrop for commuters to go about their business, it should also inspire a few people to head down to MoMA too. Maybe with the cost of outdoor advertising falling we will see more of these kind of initiatives repeated around the world. It is also a amother example of the ‘free marketing' trend that seems to be growing in popularity around the world.
We can get a little taste of it too with this virtual fly through.