60% Of The Time It Works All The Time!

So say the good folk at Omni Consumer Products who have just released Sex Panther Cologne. If it sounds familiar, that’s because it’s the same cologne Will Ferral wears in Paramount’s Anchorman. According to Omni Consumer Products founder Pete Hottelet 'The fragrance is clean, fresh, and extremely manly. Manly like eating a bowl of cereal doused in motor oil, consisting mainly of shavings from the Apollo moon lander and Richard Petty's championship 1970 Plymouth Superbird’. The company specialise in licensing, defictionalization, and reverse-branding and have already released Brawndo- The Thirst Mutilator, an energy drink licensed from another feature film. Licensing from movies has always meant big bucks but the ‘defictionalisation’ of movie products throws the doors wide open to all sorts of possibilities.

The Anchorman Special Edition. Complete with Wake-Up Ron Burgundy is available now at all good DVD retailers.